A new ad from Allstate Insurance aims to convey the comforting knowledge that no matter what occurs, you are protected. The ad, made by Droga5 and narrated by Alicia Keys, has a woman driving a convertible who turns on the radio, and suddenly, a group of musicians emerge in the vehicle and begin playing along with the song she’s selected.
A tree spreads its limbs to give shade for a guy resting on a seat when Allstate’s protection is mentioned. While explaining how Allstate protects its clients when things go wrong, a girl mistakenly spills one scoop of her ice cream off her cone, which regenerates with a new one. It’s a bright and cheery place with a horn-driven soundtrack (“played” by the musicians in the convertible).
In the YouTube comment area of the commercial’s YouTube page, a lot of people are asking and answering questions about the song. We’ll also provide a response to your query: In spite of its instrumental nature, the song featured in the “Everything’s Alright” Allstate ad peaked at number one on the Billboard Hot 100 in the late 1960s.
A Hugh Masekela composition, “Grazing in the Grass,” is to blame.
The jazz standard “Grazing in the Grass” is a timeless work of art.
“Grazing in the Grass” by South African trumpeter Hugh Masekela peaked at number one on the Billboard Hot 100 in July 1968. On the day that the song was recorded, Philemon Hou, an actor and singer, was visiting Masekela at the studio and wrote the tune. Apparently, Masekela was contractually bound to record an album that was at least half an hour long. Towards the conclusion of recording, Masekela and his team realised that they were three minutes short, so they put together the song (This is also basically how Black Sabbath’s “Paranoid” was written).
Friends of Distinction’s Harry Elston-penned rendition of the song peaked at number three on the Billboard Hot 100 in 1969. Faster, without cowbell, and with the memorable refrain “Grazin’ in the grass sweetie, can you dig it?” are just some of the differences between this and Masekela’s rendition. Because it’s a carefree tune that sounds like summer enjoyment, “Everything’s Alright” by Allstate is the ideal choice for a summer-debuting commercial.